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Argent of London is a growing national jewellery brand. It was set up in 1996 by Gail Goodrich to create a collection of timeless, beautiful, original designs using gold, silver, pearls and gemstones that women can afford to buy themselves. Gail’s aim was to create irresistible classically simple designs that can be bought for today rather than waiting for a special occasion.
The objective at Argent is to design and offer jewellery that is stylish, original, contemporary, yet at the same time with a timeless quality. Every piece in the Argent collection is either designed or carefully selected by Gail personally. Most of our products are made in the UK where much of the design development also takes place. We set ourselves the target of achieving the highest quality of workmanship at the same time as offering value for money. Our ambition has and is always to produce products that are 'affordable luxury'
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